Welcome to FunnelRepublic

We build marketing and sales systems for service & empowerment businesses.

We help businesses that offer non-tangible services to their customers create robust and scalable marketing and sales systems.

Our approach is based around our Marketing and sales Masterplan, which you can discover by clicking on the image. It’s a full end-to-end methodology that we have used to help service and empowerment businesses grow from start-up to 8 figures.

We build:

  • Websites and marketing funnels
  • Email marketing systems
  • Voice and SMS messaging systems
  • Remote training and coaching delivery systems
  • Appointment booking systems
  • Digital content and subscription systems
  • Business process automation
  • Customer communications

To give you freedom and flexibility, we …

  • Automate anything that can be automated
  • Make sure its as fast and easy to use as possible
  • Make sure it can be used and managed from anywhere

We have:

  • 15 years of experience creating customised marketing and sales solutions
  • worked with companies such as Hitachi, Red Bull, Virgin, Next and Hilton
  • helped startups grow to 8 figures

If you want a marketing system built and customised for your business:

… then reach out to our team using one of the options below:

The Sales & Marketing MasterPlan

If you run a service or empowerment business, the diagram below is your masterplan.

You know how when you are doing a jigsaw, it’s almost impossible to get it right unless you can see the picture on the front of the box?

A lot of people who run businesses are staring at a jumbled pile of landing pages, videso, emails and the like, and trying to work out how to fit those pieces together.

So here is the picture on the front of your sales and marketing jigsaw box:

Click on the image above to view it at a higher resolution.

This is the plan that we have developed over the last 15 years, and which has helped businesses like yours go from startups to 8 figures.

And here is what some of the various elements mean:

  • Vision: a clear idea of where we are going, and why we do what we do . Ideally, it’s a mission customers admire and can get behind, and become fans of. It’s about giving the business a personality. (Apple, I’m looking at you circa 1989.)
  • Content Pool: a pool of useful content that will help your customer be, do or have more of what they want. We need to know as much as possible about our customer’s threats and opportunities, so we can become their trusted expert.
  • Potential Customers: It’s important we define who our target groups are, what they like, who they are likely to be interested in – things which help us put our message in front of them as cheaply as possible.
  • Engagement: This is about creating routes to our target folks, identifying them by what we know and then establishing a relationship as someone who can help. Social media, per-per-click, YouTube, emails, referrals, affiliate deals
  • Lead Magnets: Ebooks, optins – these are information or experience-based consumables that we gift to the customer in return for the opportunity to communicate with them.
  • Ad Cost Liquidators: bit of a mouthful, but these are simply small products or service offerings we use at the point of opt-in to get back some of our marketing spend. That means our budget goes further – and we reach more people.
  • Engagement Value Sequences: there are two key reasons why people won’t always buy straight away. This first is that they don’t need it right now, the second is they are slow to trust and choose. In either case, we want to have a valuable conversation with them that positions us as a trusted expert, and gives us opportunities to walk them towards a conversion funnel.
  • Conversion Funnels: This is where we get them to take action. The conversion funnel can take many forms: live event, landing page, webinar, phone call etc – but in all cases the aim is the same: the customer needs to want what we offer more than they value that amount of money in their pockets.
  • Upsell & Cross-Sell: Each customer will have a different budget and appetite for what you have. They will also have other needs – other opportunities for us to serve them profitably. Getting this bit right is a balance between not leaving any “money on the table”, and not ruining the relationship by seeming too grabby.
  • Continuity Products: These are sources of regular income such as membership site, newsletters and the like, that give people regular doses of what they need in return for a regular income for you. These can be very useful income backbones for your business.
  • Low-Cost Products: these are what we would refer to as 1 to many products. Group training, digital products – all of these are things where you can leverage your knowledge and expertise without hitting a capacity ceiling.
  • High-Value Services: By and large, the more personalised a service becomes, the more expensive it is, because you take up more time and focus. 1:1 coaching & tuition, inner circle programmes, implementation services – these are the services where we charge more because it costs more to scale up, and also because the value to the client is much greater.
  • Resell/Referral: When it comes to reselling, there are lots of companies that miss the trick of selling to the customer again. With referrals, this is where we can access other customers through our existing customers. Word of mouth is one of the most powerful forms of advertising – and we can help that along.
  • Affiliated Products & Services: This is where we can – with permission – connect our customers to other businesses that supply complimentary services.

When we put this engine together properly, then we get a number of benefits:

  • Lower advertising costs
  • Happier, more engaged customers
  • Faster growth
  • Higher profitability
  • Better reputation
  • Happier and longer term staff

Give us 30 minutes to walk you through this, and we’ll show you how it can map across to what you do.

The diagram above might seem a bit complex – but it works.

The best way to understand it is probably to have one of our team walk you through it, and they can tell you what each part would look like for you.

If this something you’d like to do, then drop us a line at hello@funnelrepublic.com, and we’ll arrange a Zoom call.

Defining Your Mission

Part 1 – Create your vision

We are going to have a go at working out what your overall vision is, which is a shared purpose that inspires you and gives a reason and purpose to what you do beyond pennies in bank accounts.

Why we need to do this …

People keep going longer and put up with more when they have a good why. Running a business will have its ups and downs, and the more durability we can give you the better. 

Having a vision will also give you a different perspective when choosing which business ideas to go for.

But your vision is not just for you. It should also inspire and unite the people working with you. It should be an engagement tool for clients, so they get to see you as a force for good as opposed to simply another money-making machine, which helps to create raving fans.

How we are going to do this …

  • Technically, you just need to write down what your vision is, starting with Our vision is a place where …. (See the examples below to help you.)
  • However, your vision might not be very clear at the outset. You can equate it to your purpose if that helps.
  • TIP: Imagine if you woke up with £100,000,000,000 in your bank tomorrow. After a spate of holidays and purchases, what would you devote your life to doing? Who would you serve, and why?
  • Don’t be afraid to create a pencil sketch version now and come back to this at a later date. It can take many years to discover it fully. But having something is better than nothing.

Some examples to help you …

  • Google: our vision is a place where people have access to the information they need anywhere at any time
  • Apple: our vision is a place where people are able to achieve amazing lives thanks to intuitively and beautifully designed devices and systems.
  • AgileOS: our vision is a place where people have the frameworks and systems to define and deliver their own personal vision of success
  • The Performance Partnership: our vision is a place where people have the tools and techniques to make the impossible possible


Part 2 – Define your mission

We are going to define your mission, which is an expression of one of the ways we are going to make your vision a reality.  (You can think of a mission as being a business idea.)

Why we need to do this …

We do this because it’s a very useful way of chunking down our thinking about what we are doing into focused units.

The right level to think of a mission is as a division within a group, just in the same way that Apple is divided into music technology, telephone technology, computer technology et cetera.

It’s fine to start off with just one mission. Google started with just a search engine. Amazon started with just a bookstore. Apple started with just a computer.

Not all of the missions have to be moneymaking. Some people have one commercial mission, and one contribution mission.

Take us here at AgileOS as an example. We have two missions. One is a commercial mission, doing what we doing right now, which is helping people design and build a business. 

The other one is our DeliverAid initiative, which is a contribution mission where we take computers and educational supplies to disadvantaged children in impoverished areas using some of the profits we create by doing a commercial mission.

But having those two things divided down into separate missions really helps us think properly.

How we are going to do this …

  • Write down your mission, starting with We are going to … (You can use the examples below if you want inspiration.)
  • If you aren’t sure what your mission should be, try our Creating your Business Idea Shortlist tutorial.
  • If you have a number of ideas that you can’t decide between, try our Evaluating your Business Idea tutorial.

Some examples to help you

  • Google: We are going to reinvent the way that people navigate and explore by creating Google Earth
  • Apple: We are going to reinvent the way that people listen to music by inventing the iPod and iTunes store.
  • AgileOS: We are going to give people the systems and blueprints to start and build great businesses.
  • The Performance Partnership: We are going to combine the best in personal development technologies (NLP, Time line therapy, Huna) et cetera to create training programs that achieve real transformational change)